![]() ![]() Over the last few years, it has started to play an increasingly important role in the complex supply chains of many global engineering companies that make products such as electric motors, automobiles, machine tools, bearings, shafts etc. Besides is well known throughout the world for its casting and forging industries. Rajkot is famous for its gold purity and has one of the largest gold markets in India. Rajkot is frequently referred to as "Rangilu Rajkot" (રંગીલુ રાજકોટ) meaning colourful Rajkot since shopkeepers mostly close their business between 1.30 pm to 4.30 pm. Rajkot was home for many personalities like Mohandas Karamchand Gandhi. Rajkot is also the 22nd-fastest-growing city in the world. Rajkot is the 35th largest urban agglomeration in India, with a population more than 1.2 million as of 2015. It is fourth largest city in the western part of the state of Gujarat, India. Rajkot is the most important city & centre of Saurashtra Region. The ‘kathiyawadi food’ is also a delight & has Global awareness too. Even Bhavais (street plays) are performed telling them the stories of our great epics today these street plays are performed to educate and also awaken citizens by letting them know about their rights. The tales and poems are still enjoyed by people and when presented by folk artists in Lok Dayora (a gathering where people are entertained by folk artists) & narrating the proud heritage of the past, they further instill the values & cultures of a rich cultural past & also inspire the present generation in different ways. have occupied a prominent place in the world of folk arts and literature. The litterateurs like Zaverchand Meghani, Narsinh Mehta, Bhoja Bhagat, Dulabhai Kag, etc. The folk music like Halardu (lullaby), Marasiya (dirge/elegy), the Duha, songs & bhajans are still sung by folk artistes. ![]() The folk dances of Kathiawar are Tippani, Raas & Raasda, Athango Raas, Garba & Garbi, Daka & Hoda Raas, Dhamaal Raas. Kathiawar, known as Saurashtra region in Gujarat, is rich in its cultural heritage of folk arts and literature. Besides the cinematic home theatre, music rooms & hi-end audio visual equipment’s becoming a necessity for the increasingly aware young Indians, it is also a place to flaunt for in the households of the neo-rich Indian society. The youths of this neo rich Indian society & with global exposure on touch has resulted in increase of quality movie watchers & music listeners. ‘With 356 million 10-24 year-olds, India has the world’s largest youth population despite having a smaller population than China, a latest UN report said.’ One of the most important inventions of the last century & the one which gives pleasure to the core to all is unarguably the ‘movies’ & past one century has resulted that this entertainment medium is the most priced possession of house hold of riches. The effect of it can be seen in the increased trend of building individual houses with ultra-modern amenities & facilities. The statement above clearly indicates that the Neo-Rich society of India on rise and is going to be a formidable force in the times to come. ‘India becomes the fastest growing large economy in the world with GDP Growth rocketing to 7.4%, which is the fastest among all the large economies of the world.’
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